PRODUCT INNOVATION, aDVERTISING
ART DIREction
Mighty Patch Redesigned

REDESIGN CHALLENGE
Same Mighty Patch. Easier Application.
The brief
Mighty Patch is a leading acne patch brand designed to make treating breakouts simple and effective. This concept reimagines the patch application experience by introducing a no-touch applicator that protects the adhesive while making each patch easier to pick up and apply. I developed the product concept and accompanying advertising campaign, including static and video ads that communicate the new application experience.
WHAT I DELIVERED
01 / Product Innovation
02 / Packaging Design
03 / Art Direction
04 / Advertising Campaigns


Creative direction
Product-focused
Instructional
Simple-fix
Bold Red
Approachable Design

ADVERTISING
CAMPAIGNS




